Cookie Policy – Riverford Customers

Version 2. Updated 05/07/2024

At Riverford Organic Farmers, we are committed to protecting and respecting your privacy. This Cookie Policy explains what cookies are, how we use them, and how you can manage your preferences regarding cookies.


What are cookies?

Cookies are small text files that are placed on your computer by websites that you visit. They are widely used to make websites work, or work more efficiently, as well as to provide information to the owners of the site. Some cookies are necessary for the proper functioning of a website – without these, the website would not work correctly – and some may optionally be set for various other purposes, e.g., to improve performance.


How We Use Cookies

We use cookies for various purposes to enhance your browsing experience on our website. Here's a detailed explanation of the types of cookies we use and why we use them:

  1. Necessary Cookies: These cookies are essential for the basic functioning of our website. They enable core functionalities such as such as keeping you logged in and keeping the site secure. Without these cookies, the website will not work as intended.

  2. Analytics Cookies: These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. They allow us to measure and improve your experience of our site.

  3. Marketing Cookies: These cookies are used to help us understand when you’ve arrived on our site from one of our adverts or emails, so we can better understand the effectiveness of our marketing.


List of Cookies We Use

Here is a detailed list of the cookies we use on our website, along with their purposes and other relevant information:

Cookie Name Purpose Expiry Date Consent Required
MUID Bing tracking cookie for marketing purposes 1 year Yes
_dd_s Datadog tracking cookie for error & performance monitoring 1 day No
_gcl_au Google AdSense cookie for tracking and reporting conversions 3 months Yes
_tt_enable_cookie TikTok tracking cookie for marketing purposes 1 year Yes
_ttp TikTok tracking cookie for marketing purposes 1 year Yes
_ttp TikTok tracking cookie for marketing purposes 1 year Yes
_uetsid Bing tracking cookie for marketing purposes 1 day Yes
_uetvid Bing tracking cookie for marketing purposes 1 year Yes
analytics Tracks whether analytics cookies are allowed 2 weeks No
marketing Tracks whether marketing cookies are allowed 2 weeks No
cid Session identifier for user analytics 2 years Yes
csrf CSRF token for security 1 year Yes
csrf.sig CSRF token signature for security 1 year Yes
customer Remembers customer identifier during a session for error & performance monitoring Session No
customer.sig Customer identifier signature for security Session No
identity-token Stores identity token for authentication to keep you logged in 1 year Yes
identity-token.sig Identity token signature for security 1 year Yes
rl_anonymous_id Tracks anonymous user behavior for analytics purposes 1 year Yes
rl_page_init_referrer Tracks referrer page for analytics purposes 1 year Yes
rl_session Tracks user session for analytics purposes 1 year Yes
rs_ga Google Analytics cookie for user differentiation 2 years Yes
rs_ga_W5HNMVWQ75 Google Analytics cookie for session management 2 years Yes

How do I change my cookie settings?

Most web browsers allow some control of most cookies through the browser settings. To find out more about cookies, including how to see what cookies have been set, please visit www.aboutcookies.org or www.allaboutcookies.org.

Find out how to manage cookies on popular browsers:


Your rights

Your right How to exercise your right
To ask us not to process your data for marketing purposes - Update your preferences online - Email help@riverford.co.uk - Call 01803 227 227
To ask us to erase all the personal information we hold about you (right to erasure, also known as ‘the right to be forgotten’) - Email datasecurity@riverford.co.uk - Write to: Data Security & Compliance Officer Riverford Organic Farmers Limited Buckfastleigh Devon TQ11 0JU
To request access to all the information we hold about you - Email datasecurity@riverford.co.uk - Write to: Data Security & Compliance Officer Riverford Organic Farmers Limited Buckfastleigh Devon TQ11 0JU
To ask us not to process your data for the purpose of our legitimate interest. We will action your request unless we believe the legitimate interest overrides your circumstances - Email datasecurity@riverford.co.uk

Changes to this policy

Any changes we may make to our cookie policy in the future will be posted on this page and, where appropriate, notified to you by email. Please check back frequently to see any updates or changes to our privacy policy.


Got a question?

At Riverford, we ensure personal data is processed fairly, transparently, and securely, giving you control over your information. You have the right to access, correct, and delete your data, object to its processing, restrict its use, receive it in a portable format, be informed about its usage, and withdraw consent if processing is based on consent. If you have any questions about Data Protection or how we use your data, please contact our Data Protection Officer via:

  • Email datasecurity@riverford.co.uk
  • Write to: Data Security Officer Riverford Organic Farmers Limited Buckfastleigh Devon TQ11 0JU
  • Telephone 01803 227227

If you feel that your data has not been handled correctly, or you are unhappy with our response to any requests you have made to us regarding the use of your personal data, you have the right to lodge a complaint with the Information Commissioner’s Office. www.ico.org.uk